![]() What’s more, the majority of TikTok creators are female (53.79%). ![]() Looking at its own ad audience stats for July 2022, TikTok reported out that 56.2% of its users are female and 43.8% are male.įemale users in their teens accounted for 16.4% of TikTok’s active user accounts in the United States. When it comes to gender, TikTok users are almost evenly split. Nevertheless, the average age of TikTok users is changing constantly as more senior people are starting to use TikTok. What makes this platform so popular among Gen Z? In a nutshell, it’s TikTok’s design and capability of letting users express themselves creatively that attracts so many young users. users between the ages of 25 and 34 make up TikTok’s largest user demographic (19.9%), while 15.1% are aged 35-43. Because its primary users are people born in the last two decades (Gen Z), TikTok’s growth is not going to stop anytime soon.Īccording to Socialinsider's TikTok stats for 2023, U.S. Let’s see some specific TikTok user demographics to understand better which segment group is more active on the app. How can TikTok statistics help you design a top-notch marketing strategyĪs of September 2021, TikTok reached 1 billion monthly active users on the platform, and the numbers are growing day by day.Įxperts predict that in 2023 TikTok will amass up to 840 million users worldwide.To help you adjust your business message according to the latest trends in TikTok marketing, we’ll go over the most important TikTok statistics and analytics in this article. ![]() While the new subculture created around TikTok may not be clearly defined, one thing is certain: TikTok is a fast growing social media force (as per our 2022 TikTok benchmarks study). With a new and improved version of online streaming and video content, TikTok is by far the fastest growing social media platform worldwide. Otherwise, your TikTok content might get out of style. TikTok stats are a must-have in the fast-pacing era of the digital world. ![]()
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